Welcome to the Scotch Whisky News.
Scotch Whisky has found a new and growing market – the Far East. Exports are up 17% to this market. China is one of the largest markets in the Far East. Their favorite Scotch's are:
* Chivas Regal
* Jonnie Walker Black
* Ballantine's
* Jonnie Walker Red
* Old Matisse
This and other factors has lead Jonnie Walker to set a goal of quadrupling sales in three years. That would make them the largest premium spirits offerings in the world.
Bruichladdich distillery announced the new Lochindaal single malt whisky. This is a peated whisky. Here are some representative peating levels for comparison:
* Bruichladdich – unpeated
* Port Charlotte – 40ppm
* Lochindaal – 50+ppm
* Octomore – 80+ppm
Octomore is the highest peated Scotch Whisky today.
Chivas Regal announced a new premium Scotch Whisky – Chivas Regal 25 Year Old. They consider this to be the pinnacle of its brand.
Diageo has received permission to build the first new Scotch distillery in 30 years. It will be located in Roseisle next to an existing Diageo malting plant. No name as yet.
Remember:
* Whisky Fest San Francisco – October 23
* Whisky Fest New York – October 30
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